Wild Dog Adventure Riding

General => General Bike Related Banter => Topic started by: Vintage_Mania on May 16, 2013, 09:16:04 am

Title: Husaberg is dead.....long live Husqvarna
Post by: Vintage_Mania on May 16, 2013, 09:16:04 am
Breaking News:

Husqvarna join Husaberg

Husqvarna and Husaberg are to become one. Information has today been released confirming that Pierer Industries AG – the company that earlier this year acquired Husqvarna Motorcycles from BMW – and KTM Sportmotorcycles will reunite Husqvarna and Husaberg, under the brand Husqvarna.

Following much speculation regarding what Pierer Industrie AG’s plans were for Husqvarna, it is now clear that a new company – Husqvarna Sportmotorcyle GmbH – has been formed and that a new generation of Husqvarna models are already underway. These will bring together Husqvarna’s rich heritage with Husaberg’s start-of-the-art technology.

The following is the official wording from both Husaberg & Husqvarna…

HUSQVARNA STARTS A NEW ERA OF GREAT SUCCESS

Following the acquisition of Husqvarna by Pierer Industries AG and after careful analysis and evaluation of all aspects, it was decided to reunite what came out of shared roots 25 years ago. In other words, Husqvarna will enter a positive new era by combining its own rich heritage with Husaberg’s state-of-the-art technology.

NEW HUSQVARNA MODEL LINEUP TO BE PRESENTED IN OCTOBER


The new generation of Husqvarna models is already in progress: a new model range, with brand new exclusive design and the latest technology is being developed and will be offered in the segments Enduro, Motocross and Sportminicycles. There will also be exciting, newly developed products in the Supermoto segment – one in which Husqvarna has enjoyed a lot of success in in recent years.

HUSQVARNA SPORTMOTORCYCLE GMBH, OPERATIONAL AS OF OCTOBER 2013


As of October 2013, the new group company "Husqvarna Sportmotorcyle GmbH" based in Mattighofen, Austria, will be fully operational in the production and sale of the new model range to the Husqvarna network of dealers and distributors. Parts supply and Customer Service for all Husqvarna models up to and including Model Year 2013 are guaranteed for the years to come and will remain at the current business location in Biandronno (VA), Italy.
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Rough Rider on May 16, 2013, 09:22:29 am
Generally good news I suppose; although I feel sorry for the retrenched workers in the Italian factory.
We can also kiss goodbye the more reasonable prices which were offered by Husqvarna in the past.
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: swart skaap on May 16, 2013, 09:25:33 am
All things concidered, this is good
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Vintage_Mania on May 16, 2013, 09:30:27 am
I use to love Husaberg. Well until it mainly became a re-badged KTM. They use to be different. Something unique. Remember those big slanted singles with FI. Use to love those 570's....


(http://elitehusaberg.com/husaberg/wp-content/uploads/2010/02/34528_engine_1024.jpg)
(http://elitehusaberg.com/husaberg/wp-content/uploads/2010/02/34529_engine_cut_1024.jpg)
(http://images.motorcycle-usa.com/PhotoGallerys/2009-husaberg-fe450-2.jpg)
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Splash on May 16, 2013, 10:17:40 am
The next move, all bike production moved to India!
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Buddy on May 16, 2013, 11:05:40 am
Combining the two makes sense.
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Xchallenge on May 16, 2013, 11:05:52 am
 :sip:
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Pom17 on May 16, 2013, 11:08:59 am
Wonder what will happen to guys like Graham Jarvis ???
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Rough Rider on May 16, 2013, 12:11:37 pm
Wonder what will happen to guys like Graham Jarvis ???

He will go to whoever pays him the most, like all professional sportsmen.
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: sting on May 16, 2013, 12:21:08 pm
wish it was the other way round
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Pom17 on May 16, 2013, 12:30:15 pm
Wonder what will happen to guys like Graham Jarvis ???

He will go to whoever pays him the most, like all professional sportsmen.

I know that much, was just curious as to whom it would be ;)
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Rough Rider on May 16, 2013, 02:16:04 pm
wish it was the other way round

The Husqvarna brand is over a 100 years old while Husaberg is less than 30 years old. Husaberg was originally started by disgruntled Husqvarna engineers when Cagiva bought Husqvarna in the mid 80's and moved the factory from Sweden to Italy.

In my opinion the joining of the two is good; the child being reunited with its parents so to say. It is just a pity that KTM calls the shots meaning that the new Husqvarna brand will be a diluted KTM. 
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: blazes on May 16, 2013, 02:18:57 pm
wish it was the other way round

The Husqvarna brand is over a 100 years old while Husaberg is less than 30 years old. Husaberg was originally started by disgruntled Husqvarna engineers when Cagiva bought Husqvarna in the mid 80's and moved the factory from Sweden to Italy.

In my opinion the joining of the two is good; the child being reunited with its parents so to say. It is just a pity that KTM calls the shots meaning that the new Husqvarna brand will be a diluted KTM. 

Just released that Husqvarna and Husaberg will unite ---


http://www.enduro21.com/index.php/component/k2/item/1064-husqvarna-husaberg-reunited
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: sidetrack on May 16, 2013, 02:29:17 pm
wish it was the other way round

The Husqvarna brand is over a 100 years old while Husaberg is less than 30 years old. Husaberg was originally started by disgruntled Husqvarna engineers when Cagiva bought Husqvarna in the mid 80's and moved the factory from Sweden to Italy.

In my opinion the joining of the two is good; the child being reunited with its parents so to say. It is just a pity that KTM calls the shots meaning that the new Husqvarna brand will be a diluted KTM. 
And now the Italians will be disgruntled because the factory will move to Austria
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: blazes on May 16, 2013, 02:31:11 pm
wish it was the other way round

The Husqvarna brand is over a 100 years old while Husaberg is less than 30 years old. Husaberg was originally started by disgruntled Husqvarna engineers when Cagiva bought Husqvarna in the mid 80's and moved the factory from Sweden to Italy.

In my opinion the joining of the two is good; the child being reunited with its parents so to say. It is just a pity that KTM calls the shots meaning that the new Husqvarna brand will be a diluted KTM. 
And now the Italians will be disgruntled because the factory will move to Austria

And rumor has it that the Husqvarna factory may be sold to Cagiva ---- who need new factory space -- maybe we will se a new Cagiva DS bike one day  ::)
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Rough Rider on May 16, 2013, 02:31:45 pm
See letter to the dealers attached
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Rough Rider on May 16, 2013, 02:32:51 pm
wish it was the other way round

The Husqvarna brand is over a 100 years old while Husaberg is less than 30 years old. Husaberg was originally started by disgruntled Husqvarna engineers when Cagiva bought Husqvarna in the mid 80's and moved the factory from Sweden to Italy.

In my opinion the joining of the two is good; the child being reunited with its parents so to say. It is just a pity that KTM calls the shots meaning that the new Husqvarna brand will be a diluted KTM. 
And now the Italians will be disgruntled because the factory will move to Austria

And rumor has it that the Husqvarna factory may be sold to Cagiva ---- who need new factory space -- maybe we will se a new Cagiva DS bike one day  ::)

I heard that the MV would take over the factory.
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: blazes on May 16, 2013, 02:35:41 pm
wish it was the other way round

The Husqvarna brand is over a 100 years old while Husaberg is less than 30 years old. Husaberg was originally started by disgruntled Husqvarna engineers when Cagiva bought Husqvarna in the mid 80's and moved the factory from Sweden to Italy.

In my opinion the joining of the two is good; the child being reunited with its parents so to say. It is just a pity that KTM calls the shots meaning that the new Husqvarna brand will be a diluted KTM. 
And now the Italians will be disgruntled because the factory will move to Austria

And rumor has it that the Husqvarna factory may be sold to Cagiva ---- who need new factory space -- maybe we will se a new Cagiva DS bike one day  ::)

I heard that the MV would take over the factory.


YEAH long live Husqvarna ---  ::)
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: sidetrack on May 16, 2013, 02:42:39 pm
wish it was the other way round

The Husqvarna brand is over a 100 years old while Husaberg is less than 30 years old. Husaberg was originally started by disgruntled Husqvarna engineers when Cagiva bought Husqvarna in the mid 80's and moved the factory from Sweden to Italy.

In my opinion the joining of the two is good; the child being reunited with its parents so to say. It is just a pity that KTM calls the shots meaning that the new Husqvarna brand will be a diluted KTM. 
And now the Italians will be disgruntled because the factory will move to Austria

And rumor has it that the Husqvarna factory may be sold to Cagiva ---- who need new factory space -- maybe we will se a new Cagiva DS bike one day  ::)
We need some "exiting" dual sports me thinks and no one will do it better than the Italians.
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: TeeJay on May 16, 2013, 02:43:04 pm
Just my opinion.....I think the Husqvarna brand has been damaged with all the recent developments and it's going to take some doing to restore the average Joe's faith in the brand to the extent where he/she is going to go buy a Husky.
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: blazes on May 16, 2013, 02:48:35 pm
Just my opinion.....I think the Husqvarna brand has been damaged with all the recent developments and it's going to take some doing to restore the average Joe's faith in the brand to the extent where he/she is going to go buy a Husky.

Just one or two good wins with good names and riders on -- and that's it -- people do not have that long memories now days  ::)

No one cares that KTM was nearly bankrupt 12 years ago and that India own 49% of them or that they do not last as long as other brands  :pot:
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: blazes on May 16, 2013, 02:53:15 pm
wish it was the other way round

The Husqvarna brand is over a 100 years old while Husaberg is less than 30 years old. Husaberg was originally started by disgruntled Husqvarna engineers when Cagiva bought Husqvarna in the mid 80's and moved the factory from Sweden to Italy.

In my opinion the joining of the two is good; the child being reunited with its parents so to say. It is just a pity that KTM calls the shots meaning that the new Husqvarna brand will be a diluted KTM. 
And now the Italians will be disgruntled because the factory will move to Austria

And rumor has it that the Husqvarna factory may be sold to Cagiva ---- who need new factory space -- maybe we will se a new Cagiva DS bike one day  ::)
We need some "exiting" dual sports me thinks and no one will do it better than the Italians.

I agree -- I remember that the guy at the factory who headed the development of the 610 Husky actually took it on a maiden ride across Europe to test it personally  ;)
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: alanB on May 16, 2013, 03:46:00 pm
OK so now we are back to the "dream come true" outcome for Husky fans - I must admit all the see-sawing too and fro with regards to the future of the brand is getting tiresome!

This new guy better get some hot-shot marketing people on board ASAP to start communicating properly with the market ASAP!

But its very good news that Husaberg and Husky are reunited and will combine forces!  :thumleft: 

Much better than "Husky factory closes" with no other news or press releases to explain the development or the long term vision (if any).

Now does anyone have the email of the new head honcho so we can petition for the resurrection of the 610? (I'm serious).

 
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Pistonpete on May 16, 2013, 04:05:35 pm
Husawho?
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: blazes on May 16, 2013, 04:50:31 pm
OK so now we are back to the "dream come true" outcome for Husky fans - I must admit all the see-sawing too and fro with regards to the future of the brand is getting tiresome!

This new guy better get some hot-shot marketing people on board ASAP to start communicating properly with the market ASAP!

But its very good news that Husaberg and Husky are reunited and will combine forces!  :thumleft: 

Much better than "Husky factory closes" with no other news or press releases to explain the development or the long term vision (if any).

Now does anyone have the email of the new head honcho so we can petition for the resurrection of the 610? (I'm serious).

 

Now you talking -- maybe we can get some Italians who know where the tooling has been left for them and start a new plant with upgraded suspension and a slightly larger tank and we can tell them what little issues to fix before they leave the factory -- free of course as long as we get demo models
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: zacapa on May 16, 2013, 06:13:29 pm
Husawho?

Husqverg!
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Tuareg on May 16, 2013, 06:41:07 pm
I must concede that I'm more than just a bit disappointed.......
I really like the Husaberg brand, even the blue KTM's
I will miss them

Maybe we will see a return of the blue & yellow Huskies
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: swart skaap on May 16, 2013, 07:06:34 pm
Husaweg
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: 2StrokeDan on May 16, 2013, 07:35:45 pm
Maybe we will see a new OR390 automatic.......
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: blazes on May 16, 2013, 07:39:17 pm
Maybe we will see a new OR390 automatic.......

Funny G-ser on the forum has a army edition auto he still rides till date -- amazing ---
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Rough Rider on May 17, 2013, 09:47:12 am
There are a lot of people saying that Husqvarna has ceased to exist and Husaberg has received a new better-selling brand name.

I think this probably hits the nail on the head  :'(  We will see what the new bikes look like when they are released towards the end of the year.
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Vintage_Mania on May 17, 2013, 10:01:16 am
Maybe we will see a new OR390 automatic.......

Funny G-ser on the forum has a army edition auto he still rides till date -- amazing ---

Yip - he has been to one or two VMX events with it. Cruising around in the pits.

Title: Re: Husaberg is dead.....long live Husqvarna
Post by: swart skaap on May 17, 2013, 11:04:19 am
There are a lot of people saying that Husqvarna has ceased to exist and Husaberg has received a new better-selling brand name.

I think this probably hits the nail on the head  :'(  We will see what the new bikes look like when they are released towards the end of the year.
You might be right.
Husaberg was a bit ahead of Husky on some models
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: blazes on May 17, 2013, 12:14:44 pm
There are a lot of people saying that Husqvarna has ceased to exist and Husaberg has received a new better-selling brand name.

I think this probably hits the nail on the head  :'(  We will see what the new bikes look like when they are released towards the end of the year.
You might be right.
Husaberg was a bit ahead of Husky on some models

I doubt that --- Husaberg has served its purpose and is no longer needed by KTM for future development --Although Husky has some sweet goodies that will work on future bikes on both sides.
Sales of Husaberg were no where near as good as Husky -

So Husky will be Old Brand given a new Life imho and the testing ground for future KTM models--

If SP wanted to shut down the small competition-- namely Husky he did not need to buy it -- The factory was doing a pretty good job of running at major losses and it would have been only a matter of time before all the workers sat on the street anyway ---

Business is Business -- you cant keep people --HAPPY AT YOUR COST --
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: alanB on May 17, 2013, 12:20:54 pm
There are a lot of people saying that Husqvarna has ceased to exist and Husaberg has received a new better-selling brand name.

I think this probably hits the nail on the head  :'(  We will see what the new bikes look like when they are released towards the end of the year.

Ja that's probably a realistic way of looking at things.

Even from a Husky owner's point of view its not such a bad thing, because Husaberg bikes by all account are very nice (although one hears that the last few models were simply re-branded KTM's  :-\).   

Plus Husaberg and Husky belong together so its a warm and fuzzy moment seeing the brands re-united - for me at least.

All I want is some continuity in terms of the future and more importantly somebody to build an upgraded version of the 610.  I don't care which company shirt he/she formally wore as long as they do it!

But I'll be a bit less impressed if I buy a new Husky and all it is a KTM that used to be branded as a Husaberg and now is called a Husky, especially if there is some sort of premium attached  >:(  If I wanted a KTM I'd buy one!

I suppose one thing is for sure - we can say good bye to the reasonable Husky prices and start buying a jar or two of vaseline in preparation for the new models!

Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Buddy on May 17, 2013, 12:33:20 pm
Ag, it's easy to restore Husky's good name, all they need to organise is a ride in the dunes with Steve McQeen and Malcolm Smith.  ;)

Maybe call the youtube clip "On Any Sunday"
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Rough Rider on May 17, 2013, 12:37:32 pm
Ag, it's easy to restore Husky's good name, all they need to organise is a ride in the dunes with Steve McQeen and Malcolm Smith.  ;)

Maybe call the youtube clip "On Any Sunday"

You will have a hard time getting Steve McQueen there, and if you did he certainly would not be able to ride the dunes  :biggrin:
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Husamarine on May 17, 2013, 12:47:07 pm
I don't mind as long as Husaberg remains with it's own identity and brand name within the new resurrected Husqvarna company.

At least this time Husaberg will enter on a more equal footing as opposed to its marriage with KTM.

Husqvarna to me has always built some of the best looking dirt bikes around, whilst at the same time I have tremendous admiration and love for the Husaberg bikes (own two of them).

Please don't let the brand name dissapear! Let Husaberg and Husqvarna each develop and focus on specific niche markets, whilst sharing ideas, designs and engines.
  
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: alanB on May 17, 2013, 12:49:45 pm
But at least we have been spared the "its a road bike with some off-road capability" fixation of BMW  :thumleft:

Although having said that, the bikes that were built under that regime are probably among the best in their class, or at least very interesting (even though none of them are my cup of tea at all):

The Nuda is surely one of a kind!  And is probably worth owning as a collectors piece alone (not to mention being probably the bike to buy if you have a terminal disease and don't want to wait for the bed ridden stage   and intend to really enjoy the last few days :P).

The Terra and Strada while being pretty lame off-road are probably the best of the bunch when it comes to "its a road bike with some off-road capability" 650 options IMO anyway.

So as much as I hammer BMW for their handling of Husky, and thank goodness we are free of them, some interesting bikes resulted from that union!
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Buddy on May 17, 2013, 01:33:56 pm
Guess we'll have to call him Ghost-rider.
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: blazes on May 17, 2013, 02:06:12 pm
 ::) ::)


With no Atgatt ---
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: Rough Rider on May 17, 2013, 02:21:07 pm
I don't mind as long as Husaberg remains with it's own identity and brand name within the new resurrected Husqvarna company.

At least this time Husaberg will enter on a more equal footing as opposed to its marriage with KTM.

Husqvarna to me has always built some of the best looking dirt bikes around, whilst at the same time I have tremendous admiration and love for the Husaberg bikes (own two of them).

Please don't let the brand name dissapear! Let Husaberg and Husqvarna each develop and focus on specific niche markets, whilst sharing ideas, designs and engines.
  

Husaberg is dead as a name; it's already official.
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: BiG DoM on May 17, 2013, 02:40:45 pm
Long live HUSKY!

 :blob1: :blob10: :blob5: :blob7: :blob8: :blob9: :blob10: :blob3: :blob5: :blob6: :blob7: :blob9:
Title: Re: Husaberg is dead.....long live Husqvarna
Post by: 2StrokeDan on May 18, 2013, 02:11:13 pm
Husaberg. The only good that I have ever heard of them is this closure.
ROVRAT just bought one. Poor bloke....... :pot: