A very entertaining read, thank you to all who participated.
Not surprisingly, the jury was out for less than 2 minutes...in fact they never left their chairs. BMW, very poor effort.
Unfortunately, social media is viral and this story will circulate and it will do damage to the brand. You can try and defend it, but to allow something like this to even get to a stage where your name is associated with something negative like this, especially within the exclusive niche where you operate. No BMW, No! Even though you are not the organisers, it is still your show. People will remember the name BMW long before any other name. This should never have been allowed to happen, not on this forum in this day and age. For R800!!!
PR 101 - do not piss your potential market off, ever! And the bold statements about no brand damage, don't be fooled into a false sense of security. Yes, you have a waiting list so you will always be full, but how many return clients? And how many from this forum - the biggest free advertising spot you can get. People vote with their feet very quickly, and the arrogance of the organisation is only inflaming the situation.