"Unstoppable enduro"

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Joined
Dec 16, 2010
Messages
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Location
Stellenbosch
Bike
KTM 690 Adventure
"Unstoppable enduro" is the term used by a well-known German motorcycle manufacturer in an add for their huge transcontinental cruisers.

I have deduced that either a. BMW knows so preciously little about actual enduro that they are naively abusing the terminology,
                                        b. BMW are so sure that there customers know so preciously little about real enduro that they will not know better, and can thus be mislead,
                                   
                                        c. BMW is reflecting on their products terrible offroad stopping record.

Would members kindly air opinions?
 
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