blazes
Grey Hound
- Joined
- Aug 10, 2007
- Messages
- 9,684
- Reaction score
- 10
- Location
- Faerie Glen
- Bike
- Husqvarna (all models)
“Husqvarna was the benchmark at the beginning of the sport. It was a competitor that kept getting better year-by-year. In the mid 1990s we took over Husaberg, which was a spin-off from the former Husqvarna engineers when they left the company when moved down to Castiglioni and Cagiva. We got some experience from them and in 2003 we closed down the facility in Sweden and brought the operation down to Austria. It worked out very well. We were very impressed.
Maybe Husaberg was partly the killer of Husqvarna because last year Husaberg sold 6000 units, more than Husqvarna for offroad.
Our experience with Husaberg as a second brand that overlapped our main brand was useful and so was adapting the platform strategy from the car industry. In other words, sharing engine and chassis components as much as possible between brands. With platform sharing you don’t need additional R&D, purchasing and production. After ten years with Husaberg I was 100 percent sure that we could handle a second brand and then the possibility came up to buy Husqvarna
Maybe Husaberg was partly the killer of Husqvarna because last year Husaberg sold 6000 units, more than Husqvarna for offroad.
Our experience with Husaberg as a second brand that overlapped our main brand was useful and so was adapting the platform strategy from the car industry. In other words, sharing engine and chassis components as much as possible between brands. With platform sharing you don’t need additional R&D, purchasing and production. After ten years with Husaberg I was 100 percent sure that we could handle a second brand and then the possibility came up to buy Husqvarna
