Stefan Pierer on Husaberg's limitations

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blazes

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Husqvarna (all models)
“Husaberg had one weakness. In Europe it is a solid brand and it is strong, but outside of the European continent nobody really knows it. In the United States it is unknown—but that is not true for Husqvarna. Husqvarna brought the sport to America and is considered to be one of the pioneers of motocross. It has a long history in the United States and the brand is recognized everywhere around the globe. It is the second oldest motorcycle brand.

“When the situation came up at BMW where they recognized that they needed to focus on road bikes during the economic crisis, they wanted to get rid of their offroad bikes. We had a clear plan to create a single brand with Husaberg being merged and Husqvarna being the strong global brand for the future.”
 
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