Stefan Pierer on surviving the economic crisis

“You cannot sit there and wait; it doesn’t get better that way. In very tough circumstances you can get the best market shares. One of the big success stories of KTM was that we were the fastest moving, most aggressive and most ambitious motorcycle company through the economic crisis and now we are harvesting that success. The Japanese were sitting and waiting. Honda moved a bit, Yamaha was a disaster and Kawasaki did a good job. Suzuki is disappearing from the market.”