The thought process of Stefan Pierer, the man who saved KTM

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Stefan Pierer On Roger DeCoster, Supercross, BMW, Husqvarna, Husaberg and the future

KTM’s Chief Operating Officer Stefan Pierer came to KTM 20 years ago when it was in the throws of bankruptcy. With calculated and careful moves, Pierer’s leadership turned KTM from an also-ran into the most powerful motorcycle racing company in the world. Under Stefan Pierer’s guidance sales increased to the point that KTM sold 108,000 motorcycle in 2012—most of them offroad bikes. KTM is now the fastest growing motorcycle company in USA. Here are Stefan Pierer’s thoughts on a wide variety of subjects
 
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