Though I'm still not convinced with the styling and this is unchartered territory for BMW I am sure they can pull it off successfully.
Regardless of what some people might think of the BMW range of bikes, there are two things BMW does better than it's rivals. 1) They understand that bikes are now a luxury item. 2) in order to be successful, they need to get them sold, service them, build a loyal customer base so that they can get some more sold down the line. Harley enjoys the same success with their regular good deals on Sportsters & the also Indian built Street 750.
This bike might not me my taste, but it will put bums on seats in a wider spectrum of potential buyers, introduce them to the brand and get them to upgrade to the bigger models as time goes by.
All bikes are expensive these days...if BMW can get this on the floors for R 70 000, it will fall slap bang in the ballpark of it's rivals, the KTM 390, Kawasaki 300, Honda 300 etc. They all cost that much anyway, Kawasaki even has a 300 Ninja model for R 80 000. What is interesting to me is that the technology has gone forward with this engine size. Their power outputs are around the same as the 600s & 650s of a few years ago. I think we must see the price tag as ...what we might have hoped to pay now for a new 650. Simple economics ... and a certain sweet potato shape headed guy at the helm of SA makes this impossible.
If BMW could now relaunch the old G450X, but with this engine as a G310X, I would have been the first on the waiting list.
I don't like the pimped Bajaj Pulsar look, but hey...I don't need to buy one. But someone else will and they'll have lots of fun on it