B
bobnob
Guest
BMW made no secret of the fact that they sell their bikes as a lifestyle item.
And they have huge sales success with this type of marketing.
But over the last 2 years I have started to notice that KTM is following suite and they are selling the "Hardcore Adventure Lifestyle" (dont ask me where the toaster fits in)
Is BMW still the biggest "poser"/"lifestyler" option or has KTM taken the lead?
The number of KTM only biker groups I have came across in recent history has started to grow.
And they have huge sales success with this type of marketing.
But over the last 2 years I have started to notice that KTM is following suite and they are selling the "Hardcore Adventure Lifestyle" (dont ask me where the toaster fits in)
Is BMW still the biggest "poser"/"lifestyler" option or has KTM taken the lead?
The number of KTM only biker groups I have came across in recent history has started to grow.
