It is funny that it is always people who do not own BMW's who start sh!t threads like this.
If the same was being done, claiming the KTM 640 to be a commuter/tourer, i would have the same concerns. Again, its about the marketing and business ethics.
I like BMs, and I like most of their owners......i just dont think the perception being created is reasonable.
CloudGaz - the GSC is not a test of machine. Riding from here to a remote African destination with no backup and means of repair is. Even finding yourself stuck in the Kalahari because your ABS doesnt like it, is potentially leathal.
Dont teach the owners that they can go anywhere any time. Teach them that they can do some mild offroad but stay close to a BM service shop.

....sorry, that came out wrong

.....Tell them that it is a complex and reasonably sensitive piece of equipment.