Sweet, good move. Think Bike is a great principle, and I seriously hope it has good effect and changes a few minds or makes people more aware.
On that note, I applaud the guys who started this, its actually in the interests of bikers, and I am dead sure it cost dolleros and time and effort. Big Ups to them for that!
I personally dont get much involved as I prefer to do my things in a different way (call me insular or what have you), but I think that those who do put the effort in are actually amazing - eg: MacDuff down here in Cape Town. Well done Mac!
Well, thats my two cents.