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Offline Stev0

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Adventure Magazine
« on: December 17, 2008, 10:35:16 am »
As most of you know, ive been in publishing for last couple of years.

Ive been toying with the idea of starting an Adventure/ Ds only magazine in 2009. Most of the coverage in other magazines are nowhere near enough. TopBike was the only magazine that gave the lifestyle some exposure, but apart from that... nothing really else.

I believe the market is big enough for something like this.

Any feedback?

« Last Edit: February 10, 2009, 08:08:43 am by Stev0 »
 

Offline IceCreamMan

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Re: Adventure/Ds Magazines
« Reply #1 on: December 17, 2008, 10:37:52 am »
Do it !!!!!

Born to lose, live to win!!
 

Extreme Velcro

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Re: Adventure/Ds Magazines
« Reply #2 on: December 17, 2008, 10:39:30 am »
Do it !
 

Offline michnus

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Re: Adventure/Ds Magazines
« Reply #3 on: December 17, 2008, 10:41:04 am »
you want feedback?  :eek7:

10 pages of Topbike demise, 13000 sold every month, give or take, and you still think about it. I would have thought you were looking for space to rent to start by now?

 :thumleft: :)

Offline Stev0

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Re: Adventure/Ds Magazines
« Reply #4 on: December 17, 2008, 10:43:17 am »
Michnus,

Ive got plenty of space at home. Im just thinking about circulation... Starting another magazine up is a very difficult thing to do in current sittuations.. but having the right reader content will prove to be a winner!

 

Offline Sláinte Mhaith

Re: Adventure/Ds Magazines
« Reply #5 on: December 17, 2008, 10:49:46 am »

If the magazine feel "close to home" with stuff I can relate to I will buy it.
 

Offline michnus

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Re: Adventure/Ds Magazines
« Reply #6 on: December 17, 2008, 10:53:34 am »
Michnus,

Ive got plenty of space at home. Im just thinking about circulation... Starting another magazine up is a very difficult thing to do in current sittuations.. but having the right reader content will prove to be a winner!



There can be no doubt that such a magazine have a place in SA, it's Africa for crying out loud, braai, travel, outdoors, all that ying yang. The Weg/Getaway type mags are hugely popular because us Sa's love the outdoors, so will D/S biking grow in SA in the future. You never know in a few years time D/S biking will be what rally biking was to the old brigade in the past.

If you have the balls and courage to take it on, sure it must work.  :thumleft:

Ps Get Freemon to write for you!  :deal:
« Last Edit: December 17, 2008, 10:55:11 am by michnus »
 

Offline Shakes

Re: Adventure/Ds Magazines
« Reply #7 on: December 17, 2008, 10:59:45 am »
Go for it - start small it will grow
 

Offline Stev0

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Re: Adventure/Ds Magazines
« Reply #8 on: December 17, 2008, 11:04:29 am »
ai the new year is still so far......
 

Offline Bakkie

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Re: Adventure/Ds Magazines
« Reply #9 on: December 17, 2008, 11:16:27 am »
circulation.... bru I'm sure that there is a WD in each area that can do the ground work for you and get the mag out there in the shops and to other WD's. Give me a free subsciption and I'll do it no worries  :mwink:
There are no short cuts to anywhere worth going!
Performance is paramount, niceties only exist if it doesn't affect performance.

Don't rush it, it's helmet time you need, not a destination. Take it easy.
 

Offline Stev0

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Re: Adventure/Ds Magazines
« Reply #10 on: December 17, 2008, 11:23:17 am »
awesome idea!
 

Offline DeepBass9

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Re: Adventure/Ds Magazines
« Reply #11 on: December 17, 2008, 11:26:38 am »
Why print it? Do it online. The costs are less.

Offline Adventurer

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Re: Adventure/Ds Magazines
« Reply #12 on: December 17, 2008, 11:30:20 am »
Advice from someone partly in the game, if you have R5 Bar in the bank and want to start a biking mag in this country....invest that money in stocks or shares, you will get returns this way and retain your sanity.
If you can keep your head in the midst of all this confusion, you don't understand the situation!
 

Offline Stev0

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Re: Adventure/Ds Magazines
« Reply #13 on: December 17, 2008, 11:33:20 am »
Why print it? Do it online. The costs are less.

There are plenty of old school readers out there. Having something hard copy rather then digital often leaves a better taste in the mouth..

but having a digital copy is not a bad idea either.
 

Offline Bakkie

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Re: Adventure/Ds Magazines
« Reply #14 on: December 17, 2008, 11:37:52 am »
Why print it? Do it online. The costs are less.

It just looks silly sitting with a laptop on the toilet
There are no short cuts to anywhere worth going!
Performance is paramount, niceties only exist if it doesn't affect performance.

Don't rush it, it's helmet time you need, not a destination. Take it easy.
 

Offline EtienneXplore

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Re: Adventure/Ds Magazines
« Reply #15 on: December 17, 2008, 11:38:19 am »
circulation.... bru I'm sure that there is a WD in each area that can do the ground work for you and get the mag out there in the shops and to other WD's. Give me a free subsciption and I'll do it no worries  :mwink:

I will help in Pretoria. TopBike is a great mag, but when it goes, there will be VERY little D/S material to read. And as Michnus says the D/S market will grow and grow. I think it is a great idea !!!


Offline Operator

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Re: Adventure/Ds Magazines
« Reply #16 on: December 17, 2008, 11:42:46 am »
And as Michnus says the D/S market will grow and grow.

The question is.........How big is the market really?

 

Offline cloudgazer

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Re: Adventure/Ds Magazines
« Reply #17 on: December 17, 2008, 11:45:38 am »
Why print it? Do it online. The costs are less.

It just looks silly sitting with a laptop on the toilet

Use your cellphone.
 

Offline Bakkie

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Re: Adventure/Ds Magazines
« Reply #18 on: December 17, 2008, 11:53:22 am »
And as Michnus says the D/S market will grow and grow.

The question is.........How big is the market really?



Well there's 3000 members on the site minus all the Talita's and non active ones say 1500 active (i have no idea).......

To play it very very safe... how much will it cost to print 3000 or 5000 copies? how much do you have to sell the book for? if it's too expensive how much advertising do you need to subsidise the cost of the mag. Or get the advertisers to cover the cost of the mag and what ever you sell it at is profit.

How many copies can be moved in SA?

There are no short cuts to anywhere worth going!
Performance is paramount, niceties only exist if it doesn't affect performance.

Don't rush it, it's helmet time you need, not a destination. Take it easy.
 

Offline Citibike

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Re: Adventure/Ds Magazines
« Reply #19 on: December 17, 2008, 11:57:33 am »
Just a few things to consider:
Sales of aroound the 10 000 mark will not sustain a publication. practically all (actually all) South African markets are reliant on advertisers. While many people enjoyed the fact that Topbike was not filled with ads from cover to cover, the poor support from advertisers is indicative of the biking market. Advertisers are very tough to come by. Even if you look at motoring titles in SA, many stay alive because they sell their editorial (advertorial). Its a really tough time, even for general interest titles, so to start a niche publication from scratch will be a challenge to say the very least. Its also important to remember that printing costs and paper have gone through the ceiling recently and will continue to climb, and that securing half decent shelf space, if any at all, is far from easy at this stage of the game.

It woould be fantastic to see a new biking mag in SA, I'm just not sure how much sense it makes financially