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Author Topic: So where's BMW going and what're they trying to achieve?  (Read 1056 times)

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Offline Hermanator

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So where's BMW going and what're they trying to achieve?
« on: May 30, 2007, 09:05:39 am »
Last night, at the monthly BMW meeting, a few interesting insights were offered....

- The new range of 650's are in fact the first bikes made by Aprilia and designed by BMW as part of the joint venture hinted at 2-3 years ago.

- The intended launch of the 800GS will take place in Europe in March '08 and possibly August in SA and will be a twin cylinder motor.

- The new 650GS will be a twin, detuned from te 800GS.

- BMW will not be selling Aprilia in SA

- BMW will be launching an 800 road bike aimed at shorter legged riders. It'll largely be a lowered F800S, however there will be some modifications to geometry due to lowered CoG. This could be exciting, something possibly as short as a Buell ad with the handling of a mountain bike. Could be exciting news for shorter riders.

- BMW are eyeing the possibility of purchasing Husquavarna and relaunching the products under the BMW badge.

- BMW's new 450 is a 100% BMW made bike, from design to build.

- BMW, once acquisitions are made, will be serious contenders in the 250, 450 and 650 markets with ranges to suit enduro, off-road and dual sport bikes.

- There is intention to launch the new 800GS in the style of the new 650X Challenge, featuring GAS suspension and damping, similar to the HP2.

- Traction control will not be offered at this time, although this could be a real feature within a very short time.

- Traction control will NOT be standard on any bikes and will only be offered as an optional extra, despite it only being a software tool.

- BMW's new range of 650's run between R70K and 77K, similar in price to the Dakar's. BMW seems intent to maintain a premium priced product in all markets in which it participates.

I do wonder though, where they're taking their steering from when conceptualising the new bikes. It'll be interesting to see how close the market demands they are with the new ranges and replacement bikes as, with the current crop of 650's, I personally feel they've missed the mark. A bike witha 9.5 liter tank, used for anything but offroad is, in my opinion, about as useful as a chocolate teapot.

But then, who am I....

Lawrence
 

Offline LuckyStriker

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So where's BMW going and what're they trying to achieve?
« Reply #1 on: May 30, 2007, 09:15:32 am »
Interesting info

care to comment on how you came by it and how reliable your source is?
 

Offline Welsh

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So where's BMW going and what're they trying to achieve?
« Reply #2 on: May 30, 2007, 09:17:32 am »
I must agree on the fuel tank sizing, but I guess for the Europeans target market it is enough.

These bikes are simply not targetted at us, we just get what suits the Europeans.

Welsh   8)
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Offline Hermanator

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« Reply #3 on: May 30, 2007, 09:32:24 am »
LS, the info was given (and minuted) by the Sales Manager of Auto Atlantic Motorad, while at the monthly BMW Club meeting last night.

Cheers

Lawrence
 

masehare

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So where's BMW going and what're they trying to achieve?
« Reply #4 on: May 30, 2007, 09:54:06 am »
I'm glad there's plenty mention of an 800GS. Pity it's still so far off.
 

Offline LuckyStriker

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« Reply #5 on: May 30, 2007, 10:31:42 am »
I'd love to see a comparison between the 690Adventure and the 800GS when the time comes.

C'mon Honda, join the party!!
 

Offline tsiklonaut

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So where's BMW going and what're they trying to achieve?
« Reply #6 on: May 30, 2007, 10:55:41 am »
Where it's going? Dunno really. BMW is always known as a bit unstable (read: too innovative) company, taking (probably too many) risks. As a physicist myself, I like people and companies that are open minded to the new ideas and expanding them. It's always better to see tham going forward rather than stagnate. Thus I wouldn't worry too much about it.

Re: F800 and 690ADV comparision: I'm 90% sure they'll be completely different bikes and not directly comparable. KTM is and will be more focused, as always. While BMW wants to implement wider multiple segmentation philosophy, as always.
 
Re: Honda. That's a company who still lives in it's old days hype and some still follow it, strangely. Honda has even more brand-loyal following than a BMW does IMHO, they have done the best "lifestyle" PR job, no doubt.

From my (humble and fully personal) point of view Honda's quality has gone down badly (STXes are good example here that used to be a Honda "flagship" bikes), their DS bikes Varadero and Trans Alp are overweight pigs compared to their rivals (V-Strom, GS, 990/950 etc), fuel consumption tends to be "legendary" (big I mean under this) on surprisingly many Honda models, and they don't fix it even after multiple generations of bike development. For that gigantic company, I think it's a bit regrettable thing. Even microscopic-size (compared to Honda) Guzzi fixed their fuel consumption issues with the new bikes.

Smaller japs Yamoha, Suckzuki and now even Kakwsacki has more DS-potential than that big gigant Honda has. They have lighter, more powerful and more fuel efficent DS bikes by now, mostly better priced too. Probably the only exception is XR650R for Honda tho., this bike they seem to build well and refined, very competitive with others.

So my question would be what's wrong with that big goliath Honda thingy lately, what an unhealthy thing they smoke there on that island, and what's their future???

Maybe that's why we see other smaller companies enjoying so big success and expansion currently because "the market boss" Honda has had a notable throw back because of their model range "stagnation"?
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Offline LuckyStriker

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« Reply #7 on: May 30, 2007, 11:16:54 am »
Interesting points tsiklo
I agree

as for the original question: where is BMW heading?
I think they are trying to reinvent themselves without sacrificing their old reputation. Actually I don't only think it - We have been told so by BMW themselves.

Co-development with dynamic brands like KTM, Aprilia and Husky will liven up their products. I only hope that they won't become to eurocentric and forget that there is a whole wide world out there who want something different than ze Germans.

On the fuel tank size issue: Perhaps they are taking a page from Apple's iPod. Why make a complete product when you can stimulate the aftermarket/accessory companies like TT, Wunderlich and DesertQueens (which are all german btw)
 

Offline PoepolJack

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So where's BMW going and what're they trying to achieve?
« Reply #8 on: May 30, 2007, 12:24:12 pm »
I agree with Welsh, our South African market is minuscule compared to the Euro market, but i must say that there is nothing wrong with the design of those new 650s. Being an South African we look for the best comuter, best tourer, best dirt bike all in one frame :lol:  Cant wait to see the new 800GS...
Interesting info though.
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bobnob

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So where's BMW going and what're they trying to achieve?
« Reply #9 on: May 30, 2007, 12:28:37 pm »
so hermanator do you go to the bmw fan club meetings on your strom?
 

Offline topbox

So where's BMW going and what're they trying to achieve?
« Reply #10 on: May 30, 2007, 01:44:11 pm »
were any chairs provided ?
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Offline LuckyStriker

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« Reply #11 on: May 30, 2007, 01:56:04 pm »
:laughing3:
 

Offline JourneyMan

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So where's BMW going and what're they trying to achieve?
« Reply #12 on: May 30, 2007, 02:00:38 pm »
Baie skerp! :lol:  :lol:
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Offline Stofstreep

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« Reply #13 on: May 30, 2007, 02:10:39 pm »
TopBox, you Minora, you.
 :lol:  :lol:  :lol:
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Offline IDR

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« Reply #14 on: May 30, 2007, 02:14:57 pm »
Quote from: "Stofstreep"
...Minora...

What is this Minora thing you okes keep talking about??  The only thing Google comes up with is ... well ... unmentionable  :lol:
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Offline Hermanator

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« Reply #15 on: May 30, 2007, 02:24:34 pm »
Hi Bob,

The past couple of meetings I did take the Strom. Last night, however, I went home first and tookmy best mate Herman.



Yes, we had chairs, only because we were delivered a talk on the recent expedition to Namibia which saw some people needing rescue - and me being English, needing rescue when they all jolly off into Afrikaans.

Back on topic though, I'm quite excited at the prospect of BMW buying in expertise in the form of Husky and Aprilia for both form and function which should have us on some really tasty looking bikes that really do perform exceptionally well. The R&D alone would be fantastic and, who knows, soon we'll probably also have an 800 auto (See Gilera owned by Aprilia).

The new drive (nota gearbox) is as per the new Merc A Class, like my wife drives. There's no six speed, just an infinite range of gearing options based on the new V-Belt technology. Permanent drive, whenever you want it and in the exact amount.

I reckon that, as was said earlier about Honda, if Honda doesn't buck up their ideas, the market is going to move to a point from which recovery and catch up for sleeping giants is going to be both costly and very ver time consuming.

Lawrence
 

shark_za

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So where's BMW going and what're they trying to achieve?
« Reply #16 on: May 30, 2007, 02:26:13 pm »
Hahaha.







Now thats funny.

 

Offline Welsh

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« Reply #17 on: May 30, 2007, 02:59:21 pm »
Quote from: "LuckyStriker"
I'd love to see a comparison between the 690Adventure and the 800GS when the time comes.

C'mon Honda, join the party!!


Honda have a history of this type of thing, back in the mid 70,s they were completely out of touch, they were focusing all there R&D and everybody worthwhile was on there CAR development programme.

So maybe they are in a lull again, or just have abandoned the DS side due to increasing worldwide environmental pressures?

Welsh  8)
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Offline IDR

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« Reply #18 on: May 30, 2007, 03:11:26 pm »
Quote from: "shark_za"
Hahaha.







Now thats funny.


Thanks for clearing that up...
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Offline tok-tokkie

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So where's BMW going and what're they trying to achieve?
« Reply #19 on: May 30, 2007, 05:21:37 pm »
Do you have a link to more details of the 650 twin?  This is the first I have heard of it.

I must say I agree about Honda resting on their laurels & it is not just the DS section.  Honda is the company I have the greatest loyalty to & it pains me to see what they are doing.