Woema commercialised?

I don't just want to knock others, especially those that shows some entrepenurial initiative. However the last few episodes of Woema was more like a 30-miute advertisement than a biking programme. The lowlight was the last episode where a salesperson tries to convince me that it would be a good idiea to purchase a wristwatch for R195,000 because it's good for the biker image. I'm also getting tired of oom Keith trying to demonstrate one helmet after the other or Andrea telling us one episode after the next how important financial planning is.

In the first episode I did not miss a single program, but nowadays I don't even bother.