JUST AFTER 9 o’clock in the evening on August 29, 2015, a guy riding a big white BMW rolled up to the brand’s Manhattan dealership on West 57th Street. A small crowd met him there with hugs, cameras, and papers to sign. The man they were there to welcome, a 47-year-old Californian named Carl Reese, had ridden 2,829 miles from Los Angeles in just 38 hours and 49 minutes. That was fast enough to sent a new record.
