[flash=640,385]https://www.youtube.com/v/xFI7Y4-63fE[/flash]
KTM's CEO Stefan Pierer at the ACEM press release:
"The advertising policy adopted by the European Motorcycle Industry ensures that all promotion and advertisements for motorcycles, scooters and mopeds destined for use on public roads show the vehicle used in a safe and responsible manner, in order to positively influence the attitude of the rider, which is central in motorcycle safety.
Aggressive riding styles, and any depiction of unsafe behaviour on public roads will be banned from ACEM manufacturers' PR campaigns. Next to encouraging safe and responsible behaviour these measures also aim at promoting safety enhancing features such as advanced braking systems.
Stefan Pierer, ACEM President and CEO of Austrian manufacturer KTM Sport Motorcycles, stated: "Motorcycle Manufacturers can play a significant role in improving road safety through communication and marketing. The Motorcycle Industry has therefore agreed to strengthen its commitment toward road safety by following a common advertising policy, which sets clear rules to influence attitudes, change behaviours and thus contribute to make a difference in improving road safety on European roads."
I guess we'll have to forget about all the Super Duke adverts.
KTM's CEO Stefan Pierer at the ACEM press release:
"The advertising policy adopted by the European Motorcycle Industry ensures that all promotion and advertisements for motorcycles, scooters and mopeds destined for use on public roads show the vehicle used in a safe and responsible manner, in order to positively influence the attitude of the rider, which is central in motorcycle safety.
Aggressive riding styles, and any depiction of unsafe behaviour on public roads will be banned from ACEM manufacturers' PR campaigns. Next to encouraging safe and responsible behaviour these measures also aim at promoting safety enhancing features such as advanced braking systems.
Stefan Pierer, ACEM President and CEO of Austrian manufacturer KTM Sport Motorcycles, stated: "Motorcycle Manufacturers can play a significant role in improving road safety through communication and marketing. The Motorcycle Industry has therefore agreed to strengthen its commitment toward road safety by following a common advertising policy, which sets clear rules to influence attitudes, change behaviours and thus contribute to make a difference in improving road safety on European roads."
I guess we'll have to forget about all the Super Duke adverts.
