Haven't seen anything yet, but it certainly sounds hopeful that this will be a bike programme with a difference compared to all the others that I sometimes watch, but don't really care whether I miss or not because they're not all that great.
If 2sD hasn't featured too much in this thread already, let me say that I find my reaction to his BMW views varies between amused/bored/mildly irritated, and totally unaffected, hell I even agree with him sometimes - BMW's like any other bike have their shortcomings.
But I must say I am with him on one point. Being constantly brainwashed by brand advertising every time you watch anything bike related on TV is irritating to me, even though I know perfectly well how necessary it is and how much poorer, if not impossible the whole thing would be without it.
I just find it irks, the way the camera pans over riders lining up on a race grid, knowing that the commentators spiel about the riders is secondary to the shots of all the brand logos. Similarly, when the leaders return to the winners' enclosure and someone is there to plant a cap on their heads almost before their helmets are off.
Also the way they have to carry their helmets to the podium, and afterwards to the interview room, and to place them so precisely in order to show the branding to the camera.
All part of the game, I know but here's at least one viewer who gets irked to the point of saying "stuff it, I don't want to watch this crap."